- What is the total revenue (by segments)? - You are looking for 'peaks and troughs'. For example, found a peak season? you can plan better for it next year. Found an off-season? perhaps offer some deals for that period.
- What is the total placed orders, completed orders and abandoned/uncompleted orders?
- What is the total paid revenue vs outstanding orders?
- What is the total number of returned/cancelled orders and lost revenue from them?
Products (Best Sellers)
- Which are the top 20% best selling products? (businesses love 80/20 comparisons and if you look at reports a lot, you will too)
- Which are the products that our best customers keep buying from us? - the library example - don't just keep the best selling books, like any supermarket would have. Have a range of books that attract your best customer.
- Which are the bottom 10-20% worst selling products? - you may want to discontinue these, depending on your top customers
- Which products generate the most revenue? – (product price * quantity)
- Which products generate the most profit? – ((product price – product cost) * quantity)
- How many new accounts/customers do we get (each day, week, month, half year or year)?
- Who are our best customers – that buy the most from us? - The top 20% that make 80% of the profits.
- What is our attrition rate – the numbers of accounts/customers we lose (each day, week, month, half year or year)? - If your attrition rate is high, the sales team needs to find a lot of new people just to keep things the same.
- What is the customer satisfaction? – You will probably get this from surveys or customer feedback.
- What are the top reasons for complaints?
- How many existing customers referred new customers to your company? – You might need to setup something to collect this data. If you send your customers to do your marketing for you, you can save a lot of money.
- Which product pages get the most views?
- Which news/blog articles get the most views?
- How many minutes does the user spend on the website?
- What is the percentage of abandoned shopping carts?
- What is the average amount of time a customer spends in the shopping cart/session?
- Most important – What is the conversion rate of the visitors coming to the site and the people who purchase a product?
- Which landing pages are the most viewed?
- Which landing pages have the highest conversion rate?
Again, I hope these are helpful and if you would like me to add some of your own, please comment below.